Ecommerce PPC Services

to Achieve Better ROI

Hire SEOFAT for top-notch ecommerce PPC services that are designed for online stores that demand results. As a trusted ecommerce PPC agency, we create powerful pay-per-click advertising for online stores using Google Shopping ads, Amazon PPC, and Meta campaigns. Every ad is optimized to drive traffic, boost conversions, and rapidly scale your revenue.

Let your products shine in front of high-intent buyers, not just random clicks.

Small Move. Big Growth

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Scale Smarter, Sell Faster with Premium eCommerce PPC Services

We design high-performance eCommerce PPC strategies that focus on what matters: profitable growth. Every campaign is planned to attract high-intent buyers, maximize return on ad spend (ROAS), and scale your brand without wasted investment. Experience data-backed, performance-led advertising that fuels faster sales, stronger visibility, and long-term success across every major platform.

Our Ecommerce PPC Services: What You Can Expect

Accelerate sales, improve ad efficiency, and boost ROAS with our expert-led eCommerce PPC management services. Here’s what you can expect from SEOFAT, a trusted partner for performance-first advertising:

  • Comprehensive PPC audit and performance breakdown
  • Custom-built strategy across Google, Amazon, and Meta Ads
  • Full-funnel PPC optimization from awareness to conversion
  • Dedicated PPC manager with an expert support team
  • Data-driven campaign scaling aligned with your goals
  • Access to real-time dashboards and campaign performance tools
  • Ongoing A/B testing, optimization, and transparent reporting

Future-Ready Advertising with AI-Powered Ecommerce PPC Strategies

Reach people where they’re ready to buy across paid search and AI-driven platforms. Our eCommerce PPC services utilize smart targeting, platform expertise, and real-time optimization to place your products in front of the right buyers. From Google Shopping to Meta and Amazon, you get efficient, focused campaigns built to drive traffic and sales, without wasted spend or guesswork.

Case Study: Premier Franchise Management (Pool Builder)

SEOFAT’s PPC campaign delivered consistent, cost-effective leads, helping Premier Franchise Management scale inquiries in a competitive niche.

52+ Conversions
9.36K Impressions

Launch Revenue-Focused eCommerce PPC Campaigns with SEOFAT

Request a customized PPC proposal tailored to your business today!

Proven eCommerce PPC Services Built Around Your Goals

There’s no one-size-fits-all strategy when it comes to paid search. Your products, margins, customer behavior, and ad history all shape what works. That’s why every PPC plan we create is customized to your business. We don’t use fixed templates or generic ad packages - just the right mix of services tailored to hit your targets. Below are some of the core PPC services that may be part of your custom strategy.

  • Google Shopping Ads Management

    Get your products in front of ready-to-buy shoppers. We optimize Google Shopping feeds, structure campaigns for maximum visibility, and manage bids to enhance return on ad spend (ROAS). You’ll reach high-intent users at the moment they’re searching without wasting spend. We also monitor product-level performance to shift the budget to what converts best. If you sell online, Google Shopping should be one of your top revenue drivers, and we’ll make sure it performs like one.

    What this includes:

    • Product feed optimization for relevance and compliance
    • Campaign structuring to boost visibility and CTR
    • Real-time bid adjustments for efficient spending
    • Reporting on SKU-level performance to drive scale
  • Amazon PPC Campaigns

    Amazon is a pay-to-play marketplace. We help you win it. From Sponsored Products to Sponsored Brands and DSP, we manage full-funnel Amazon ad campaigns that increase visibility and drive orders. Our team continuously tests keywords, adjusts bids, and refines targeting based on performance data to optimize results. You get tighter control over ACoS, stronger product rankings, and more profitable campaigns, backed by daily management and reporting.

    What this includes:

    • Management of Sponsored Products, Brands & Display
    • Keyword research and A/B testing for better targeting
    • Daily bid adjustments based on performance metrics
    • Tight control over ACoS and sales attribution
  • Meta (Facebook & Instagram) Ads

    Social shoppers don’t always search; they scroll. Meta ads let you capture that attention and convert it. We build custom campaigns to promote your catalog, retarget abandoned carts, and increase lifetime value. Whether you’re launching or scaling, we create audiences that matter and content that sells. Every dollar is tracked, every ad is optimized, and results are tied directly to your revenue.

    What this includes:

    • Custom ad creatives for catalog and DPA campaigns
    • Advanced audience targeting and segmentation
    • Retargeting setup for cart recovery and repeat buys
    • Ongoing performance testing and budget optimization
  • Retargeting & Cart Recovery Ads

    Most visitors don’t convert on their first visit. Retargeting helps bring them back. We set up dynamic ads that show relevant products to past visitors across Google, Meta, and other platforms. Whether they left a product page or a full cart, we deliver timely reminders that turn interest into revenue. These ads often deliver your highest return on ad spend (ROAS) and are a critical part of a high-performing e-commerce PPC strategy.

    What this includes:

    • Cross-platform dynamic retargeting (Google, Meta, etc.)
    • Personalized product ads based on browsing/cart activity
    • Smart frequency capping to avoid ad fatigue
    • Setup and management of recovery flows for key SKUs
  • Custom Reporting & Analytics

    You’ll always know what’s working and what isn’t. Our reporting tools show real performance in plain language. We track every conversion, A/B test results, and campaign trends across all platforms. You gain access to a live dashboard, monthly summaries, and actionable insights to inform your decisions. We prefer clear data that accurately reflects your actual return.

    What this includes:

    • Live dashboard with key PPC KPIs
    • Monthly performance summaries and strategic input
    • A/B test results and conversion data
    • Insights to inform next-step scaling or optimization
  • Full-Funnel Strategy & Scaling

    One campaign won’t grow your business, but a full-funnel strategy will. We cover the entire buyer journey, from prospecting to repeat purchase. This involves creating campaigns for awareness, remarketing, and retention, utilizing channel-specific strategies. As results come in, we adjust and scale what’s working. The result? More efficient spending and consistent revenue growth over time.

    What this includes:

    • Prospecting, retargeting, and retention campaign strategy
    • Channel-specific tactics for each stage of the funnel
    • Ongoing scaling based on what’s performing
    • Smart budget allocation across your most profitable channels

Get your products in front of ready-to-buy shoppers. We optimize Google Shopping feeds, structure campaigns for maximum visibility, and manage bids to enhance return on ad spend (ROAS). You’ll reach high-intent users at the moment they’re searching without wasting spend. We also monitor product-level performance to shift the budget to what converts best. If you sell online, Google Shopping should be one of your top revenue drivers, and we’ll make sure it performs like one.

What this includes:

  • Product feed optimization for relevance and compliance
  • Campaign structuring to boost visibility and CTR
  • Real-time bid adjustments for efficient spending
  • Reporting on SKU-level performance to drive scale

Amazon is a pay-to-play marketplace. We help you win it. From Sponsored Products to Sponsored Brands and DSP, we manage full-funnel Amazon ad campaigns that increase visibility and drive orders. Our team continuously tests keywords, adjusts bids, and refines targeting based on performance data to optimize results. You get tighter control over ACoS, stronger product rankings, and more profitable campaigns, backed by daily management and reporting.

What this includes:

  • Management of Sponsored Products, Brands & Display
  • Keyword research and A/B testing for better targeting
  • Daily bid adjustments based on performance metrics
  • Tight control over ACoS and sales attribution

Social shoppers don’t always search; they scroll. Meta ads let you capture that attention and convert it. We build custom campaigns to promote your catalog, retarget abandoned carts, and increase lifetime value. Whether you’re launching or scaling, we create audiences that matter and content that sells. Every dollar is tracked, every ad is optimized, and results are tied directly to your revenue.

What this includes:

  • Custom ad creatives for catalog and DPA campaigns
  • Advanced audience targeting and segmentation
  • Retargeting setup for cart recovery and repeat buys
  • Ongoing performance testing and budget optimization

Most visitors don’t convert on their first visit. Retargeting helps bring them back. We set up dynamic ads that show relevant products to past visitors across Google, Meta, and other platforms. Whether they left a product page or a full cart, we deliver timely reminders that turn interest into revenue. These ads often deliver your highest return on ad spend (ROAS) and are a critical part of a high-performing e-commerce PPC strategy.

What this includes:

  • Cross-platform dynamic retargeting (Google, Meta, etc.)
  • Personalized product ads based on browsing/cart activity
  • Smart frequency capping to avoid ad fatigue
  • Setup and management of recovery flows for key SKUs

You’ll always know what’s working and what isn’t. Our reporting tools show real performance in plain language. We track every conversion, A/B test results, and campaign trends across all platforms. You gain access to a live dashboard, monthly summaries, and actionable insights to inform your decisions. We prefer clear data that accurately reflects your actual return.

What this includes:

  • Live dashboard with key PPC KPIs
  • Monthly performance summaries and strategic input
  • A/B test results and conversion data
  • Insights to inform next-step scaling or optimization

One campaign won’t grow your business, but a full-funnel strategy will. We cover the entire buyer journey, from prospecting to repeat purchase. This involves creating campaigns for awareness, remarketing, and retention, utilizing channel-specific strategies. As results come in, we adjust and scale what’s working. The result? More efficient spending and consistent revenue growth over time.

What this includes:

  • Prospecting, retargeting, and retention campaign strategy
  • Channel-specific tactics for each stage of the funnel
  • Ongoing scaling based on what’s performing
  • Smart budget allocation across your most profitable channels

What Comes With Every eCommerce PPC Plan

These essentials are included in every eCommerce PPC plan we manage, so you get full visibility, expert strategy, and measurable results from day one.

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Audit That Finds Profit Gaps

We analyze your ad accounts, spending, and structure to identify hidden inefficiencies and missed revenue opportunities. This provides a clear, data-backed starting point for your e-commerce PPC plan.

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Your PPC Strategist

You get one dedicated expert managing your entire eCommerce PPC plan, no outsourcing or handoffs. Clear communication and accountability, from setup to scaling.

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Daily Oversight, Zero Waste

We monitor performance daily to protect your spend and act fast on what’s working. This keeps your eCommerce PPC campaigns lean, agile, and focused on conversions.

Channel-Specific Strategy

Your eCommerce PPC plan is built for the platforms that matter, whether it’s Google Shopping, Meta, or Amazon. Every campaign is tailored to the channel, product, and buyer.

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Clear, Honest Reporting

No jargon. No guesswork. We provide you with full visibility into your eCommerce PPC plan, real numbers, clean dashboards, and monthly breakdowns tied directly to revenue.

Strategy That Evolves With You

Your eCommerce PPC plan adapts as your business grows. We review results monthly and adjust campaigns to align with new goals, product launches, or seasonality.

Let’s Drive Sales

Request a fully custom eCommerce PPC proposal to get started today.

Our SCALE PPC Process

We’ve refined our approach to eCommerce PPC over the years, managing campaigns across Google, Meta, Amazon, and other platforms. To stay focused, efficient, and results-driven, we follow a proven method we call the SCALE PPC Process.

SCALE stands for:

Strategy → Campaign Setup → Audience Targeting → Live Optimization → Evaluation

This process keeps your eCommerce PPC campaigns aligned with your goals and accountable to real results. Each step works together to help you cut waste, capture intent, and grow profitably.

Ready to SCALE your eCommerce PPC?

Let us put our SCALE PPC Process to work for your store. Request a fully custom proposal and start turning ad spend into serious growth.

  • Strategy Chevron

    • Understand your business goals and margins
    • Analyze past data, audience, and competitors
    • Define platforms and priority products

    Every successful eCommerce PPC campaign starts with a well-planned strategy. We take the time to learn your business, your products, ideal customers, pricing, and sales goals. We analyze your past campaigns and benchmark them against those of your competitors to identify key opportunities. From there, we determine the optimal combination of platforms, budget allocations, bidding models, and ad formats that align with your objectives. This ensures every decision that follows is rooted in your business growth perfectly.

  • Campaign Setup Chevron

    • Build structured campaigns by channel
    • Write tailored ad copy and creatives
    • Set up tracking, feeds, and product segmentation

    A well-structured campaign is the foundation of a great PPC campaign. We set up your eCommerce PPC campaigns across Google Shopping, Meta, Amazon, and more. This includes building clean campaign structures, segmenting product groups, and writing conversion-driven copy for each ad set. We also ensure that your tracking and product feeds are properly configured to provide us with accurate, actionable data from day one. Campaign setup requires a strategy to ensure effective execution.

  • Audience Targeting Chevron

    • Segment users by behavior, funnel stage, and value
    • Create custom and lookalike audiences
    • Build remarketing and retention campaigns

    Effective ecommerce PPC means showing the right ad to the right buyer at the right time. We build detailed audience segments based on real customer data, from new visitors to repeat buyers. Using tools like Google Audience Manager and Meta’s Custom Audiences, we target users based on their search intent, browsing behavior, purchase history, and other relevant factors. This ensures your budget is focused on shoppers most likely to convert, not just click.

  • Live Optimization Chevron

    • Monitor campaign performance daily
    • Adjust bids, creatives, and placements
    • Test continuously for better results

    Once your campaigns are live, the real work begins. We track performance daily, optimizing for ROI through constant adjustments to bids, targeting, creatives, and scheduling. We run A/B tests to improve ads and reallocate budget to top-performing products. This daily management approach helps reduce wasted spend and keeps your eCommerce PPC campaigns efficient and competitive, regardless of how often algorithms change.

  • Evaluation Chevron

    • Report on metrics that matter: ROAS, CPA, sales
    • Hold monthly performance reviews
    • Adjust strategy based on real data

    We close the loop with ongoing evaluation of every campaign. You’ll receive clear reports that focus on business-impact metrics, such as ROAS, CPA, and total sales. No irrelevant details, no vanity stats - just what you need to understand performance and make informed decisions. We review these results with you on a monthly basis, making strategic adjustments based on trends, seasonal shifts, and factors that drive profit. Evaluation ensures your campaigns stay aligned with your growth goals.

How Our eCommerce PPC Services Drive Real Growth

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Drive More Sales

  • Conversion-focused ad strategy
  • High-intent audience targeting
  • Platform-optimized product feeds
  • Dynamic remarketing campaigns
  • Scalable budget allocation
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Powered by Data & Expertise

  • Certified PPC professionals
  • Real-time analytics & reporting
  • Advanced bid management tools
  • A/B testing & optimization
  • Deep platform knowledge (Google, Meta, Amazon)
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Creative Built for Clicks

  • Custom ad copywriting
  • Engaging product visuals
  • Performance-based creative testing
  • Mobile-first ad design
  • Feed-level creative enhancements
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Save Time. Gain a Team

  • Fully managed campaigns
  • Dedicated PPC strategist
  • Seamless communication workflows
  • Platform updates handled for you
  • Fast turnaround on requests

Ready to Grow with eCommerce PPC?

Start with a tailored campaign plan built to drive traffic and revenue.

Frequently Asked Questions

Man in suit gesturing, titled 'with Trevin Shirey, VP of Marketing at WebFX


 

  • What is eCommerce PPC, and how does it work? Chevron

    eCommerce PPC (pay-per-click) is a digital advertising strategy where you pay for each click on your product ads. It drives targeted traffic to your store through platforms like Google Shopping, Amazon, and Meta.

  • Which platforms do you use for eCommerce PPC campaigns? Chevron

    We manage eCommerce PPC across Google Ads, Google Shopping, Amazon Sponsored Products, Meta (Facebook and Instagram), and other relevant paid media channels tailored to your products and audience.

  • How do you track the performance of my eCommerce PPC campaigns? Chevron

    We provide real-time dashboards, custom reports, and ongoing insights into key metrics, including ROAS, CPC, CTR, conversions, and revenue, so you can see exactly what’s working.

  • What makes your eCommerce PPC management services different?
    Chevron

    We focus on profit, not just clicks. Our eCommerce PPC services combine expert strategy, creative optimization, and data-driven decisions to help online stores scale faster and smarter.

  • Can you manage PPC for large product catalogs? Chevron

    Yes. We specialize in handling complex product feeds and large catalogs. Our team ensures proper feed optimization, dynamic ads, and segmented targeting to maximize visibility and ROI.

  • How much should I budget for eCommerce PPC? Chevron

    Budgets vary by industry, product margins, and the level of competition. We create scalable eCommerce PPC plans tailored to your goals, ensuring every dollar is spent efficiently to drive sales.

  • Will I have a dedicated account manager for my PPC campaigns? Chevron

    Yes. Every eCommerce PPC account is assigned a dedicated strategist who manages your campaigns, shares regular updates, and acts as your direct point of contact.

  • Do you offer custom strategies for different eCommerce industries? Chevron

    Absolutely. Our eCommerce PPC services are customized to fit your niche—whether you sell apparel, electronics, beauty, or B2B products. Every campaign is tailored to your audience and goals.

Expand Your Reach with Supporting eCommerce PPC Services

Your paid media strategy works more effectively when all its components are aligned. These supporting services ensure your eCommerce PPC campaigns reach the right people, track the right metrics, and generate real business results.

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Google Shopping Ads Management

We set up and manage high-performing Google Shopping campaigns tailored for eCommerce. From smart bidding to segmented campaigns, we help you reach ready-to-buy users with maximum efficiency and effectiveness.

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Performance Reporting & Insights

Track what matters. Our custom reports display ROAS, sales, CPC, and campaign trends, enabling you to see how your eCommerce PPC campaigns are performing and identify areas for future optimization and scaling.

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Audience & Keyword Strategy

Reaching the right buyers starts with smart targeting. We use data to build audience segments, match intent-driven keywords, and optimize for search terms that drive revenue, not just traffic.

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Multi-Channel Ad Integration

We go beyond Google. Our eCommerce PPC services include Meta (Facebook & Instagram), Bing, and Amazon ads to help you scale reach and revenue across the full paid media funnel.

Start Driving Sales with High-Intent PPC Traffic

With our transparent, data-led eCommerce PPC management, you can attract ready-to-buy customers, reduce wasted ad spend, and scale revenue efficiently. Our team builds custom campaigns that align with your product margins, seasonality, and business goals.

Don’t waste time on low-performing ads. Use our eCommerce PPC solutions to outrank competitors, win clicks, and convert more buyers faster.

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Let’s Drive Results Together

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projects delivered
10+
years of experience
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reviews
500+
digital experts